Adobe Firefly is a family of creative, generative models of artificial intelligence (SI) created to enrich the creative process for artists, designers and creators. It allows users to generate extraordinary content using everyday language and offers potential applications in the field of digital design, photography, illustrations, graphics, video, marketing, social media and 3D modeling. Firefly aims to provide practical benefits for creators, improve work processes and offer SI tools created especially for creative needs. Adobe undertakes to responsible Firefly development, ensuring transparency and responsibility in relation to the generative SI.