DAYYDRM is an AI tool for advertising strategy and creative ideas. It provides strategic briefs and creative concepts on demand for creators and agencies, using a great language model that was trained on human-fertilized advertising campaigns. It has been designed to be easy to use, it has an intuitive interface and allows users to save generated ideas for their own folders. The tool is able to generate ideas for Viral videos on YouTube, Experiential and Live Events, interactive and digital activations, campaigns generated by users on Instagram and headers for social media, advertising and target pages.