Yandex Hack 2023: Leak that reveals 1,922 ranking factors

Yandex Hack 2023: Leak that reveals 1,922 ranking factors

Introduction In the SEO world, January 25, 2023 has become a day that is sure to be remembered. Russia's Internet search engine, Yandex, has experienced a leak of its source code. But what does this mean for the SEO world, and why should we care? Why should we be interested in this? Although Yandex is...

Google helpful content update (September 2023) – What’s new?

Google helpful content update (September 2023) – What’s new?

Google, the search engine giant, is constantly updating its algorithms to provide users with the most useful and reliable information. In recent years, one of the main areas Google has focused on is "useful content" - content that provides value to users, rather than simply trying to manipulate search algorithms to get high rankings. Introduction...

Google Merchant Center’s new policy: AI reviews not allowed and treated as spam [July 2023]

Google Merchant Center’s new policy: AI reviews not allowed and treated as spam [July 2023]

In recent years, Google has made many changes to its policies regarding content generated using artificial intelligence (AI). One such change is the new policy on AI-generated reviews, which is now considered spam and banned. What are the implications of this policy for marketers and website owners? Is there a way to distinguish between reviews...