Remarketing: what is it, how does it work and why should you use it?

Remarketing, also known as retargeting, is one of the most effective marketing strategies. The main goal is to attract customers who have already interacted with your brand, but for some reason have not made a purchase decision. In this article you will learn everything you need to know about remarketing, how it works and why it is so effective.1. Definition of Remarketing

1. remarketing

Remarketing is a marketing tactic that involves reconnecting with users who have already visited your website or engaged with your brand, but did not make a purchase. With remarketing, you can target them with personalized ads that remind them of the products they've been watching or encourage them to return to your site.

1.1 Examples of remarketing ads

1.2 A handful of statistics

• Consumers are 70% more likely to convert with retargeting.
• On Facebook, retargeting ads are 76% more likely to be clicked on than regular display ads.
• The click-through rate (CTR) of a retargeting ad is 10 times higher than the CTR of a typical display ad.
• Retargeting is inexpensive compared to other forms of advertising. On average, companies pay between $0.66 and $1.23 per click for remarketing. Compare this to the average cost per click (CPC) for Google search ads (in the $2 range on average) and display ads (typically under $1).
• The approximate cost of Facebook advertising for most industries is $0.97 per click and $7.19 per 1,000 impressions. Unlike Google, Facebook charges advertisers per thousand impressions (CPM model). Because the people you reach through retargeting know you better, they are more likely to engage with your ads at a higher level. And that means lower CPC costs.

Data source: https://kenshoo.com/blog/retargeting-stats/ / https://optinmonster.com/retargeting-best-practices/ / https://blog.wishpond.com/post/97225536354/infographic-7-incredible-retargeting-ad-stats

2 How does Remarketing work?

2.1 Static Remarketing

This is the most basic form of remarketing. When a user visits your site, you place a cookie on their computer. Later, when that user browses other websites, your ad may appear there, reminding them of your brand.

2.2 Dynamic Remarketing

Dynamic remarketing is more advanced. It works similarly to static remarketing, but shows the user ads for products they actually viewed on your site. This can increase the likelihood that a user will return to your site and make a purchase.

3. where can Remarketing be used?

You can use remarketing in many places. The most popular methods are:

• Facebook Remarketing: You can use information about Facebook users who have visited your site to show them personalized Facebook ads.
• AdWords Remarketing: Google AdWords allows you to show personalized ads to users who have visited your site when they are browsing other sites on Google's ad network.
• Video remarketing: You can show ads to users who have watched your videos on YouTube or other video platforms.
• E-mail Marketing: you can send e-mails to users who have visited your site, reminding them of the products they have viewed.
• Remarketing Lists: You can create lists of users who have visited your site and then target them with personalized ads.

4 Psychology of Purchasing

Remarketing is based on understanding the psychology of purchase. It works by reminding the customer of a product he or she has previously interacted with, which can prompt him or her to make a purchase decision. In addition, for many people, seeing an ad for the same product repeatedly can increase their trust in the brand, and their sense that it is popular and trustworthy.

5 Advantages of Remarketing

Remarketing has many advantages, including:

• Precision Targeting: With remarketing, you can target your ads to the exact people who are most interested in your products.
• Increased Conversion: Users who see your ads after visiting your site are more likely to make a purchase.
• Greater Brand Awareness: Remarketing makes your brand visible to potential customers more often, which can increase their trust in your brand.
• Cost-Effectiveness: Remarketing is usually cheaper than other forms of advertising because it targets people who have already shown interest in your brand.

6. remarketing in social media

Social media is an ideal place to conduct remarketing activities. With the precise targeting offered by platforms such as Facebook and Instagram, you can reach specific groups of users with ads tailored to their interests and behavior.

7 Ethics and Privacy in Remarketing

Remember that remarketing, while effective, must be used responsibly. It is important to inform users about your remarketing efforts and give them the option to choose whether they want to receive your ads. Remember to protect the privacy of your users and always comply with data regulations.

8. how to get started with Remarketing?

If you want to start remarketing efforts, the first step is to understand your target audience and determine which platforms will be most suitable for them. Then you need to install the appropriate tracking codes on your website to track user behavior. Once you understand what actions your users are taking, you can start creating personalized ads and remarketing campaigns.

9 Summary

Remarketing is a powerful tool that can help you increase sales and build brand loyalty. With precise targeting, you can reach users who are most interested in your products and get them to return to your site. Remember that the effectiveness of remarketing depends on properly understanding your target audience and creating ads that appeal to them.

10. FAQ - Frequently Asked Questions

10.1 What is remarketing?

Remarketing is a marketing strategy that involves reconnecting with users who have already visited your website or engaged with your brand through personalized ads.

10.2 How does remarketing work?

It works by using technologies such as cookies to track users' actions on your site. You can then target them with personalized ads on various platforms.

10.3 How can I start using remarketing?

To start using remarketing, you need to understand your target audience, install the appropriate tracking codes on your website and start creating personalized ads.

10.4 Is remarketing effective?

Yes, remarketing is one of the most effective marketing strategies. With precise targeting, you can increase your conversions and build loyalty to your brand.