Remarketing: what is it, how does it work and why should you use it?

Remarketing: what is it, how does it work and why should you use it?

Remarketing, also known as retargeting, is one of the most effective marketing strategies. The main goal is to attract customers who have already interacted with your brand, but for some reason have not made a purchase decision. In this article you will learn everything you need to know about remarketing, how it works and why...

Facebook group – a beneficial alternative to a company fanpage?

Facebook group – a beneficial alternative to a company fanpage?

Facebook's declining reach is a challenge for companies acquiring customers through social media. Is creating a Facebook group an effective solution to this problem? Facebook's algorithm changes are a real nightmare for social media managers. When a standard company fanpage does not give satisfactory results, it is worthwhile to take an interest in alternative solutions....